Cowboy Flavor Legendary Bar-B-Que logo

About Cowboy Flavor, est. 1980 

animated campfire  with flames
Welcome to our fire…we are so happy that you have found us…

Cowboy Flavor is a premier onsite BBQ catering company located on the Central Coast of California, between Santa Maria and the Santa Ynez Valley, where wine country mingles with the rolling hills of our beautiful ranch land. Our business travels throughout California and across the nation to cater for special occasions. This is made possible by our equipment, which has wheels! 

Sue and Billy standing in front of a tree

We have the privilege of living and enjoying the Western lifestyle on the ranches of the Pacific Slope, steeped deeply in the Vaquero Tradition, as well as the Spanish culture of Santa Barbara. We are proud to use some of our family's recipes that have been passed down for generations, dating back to their arrival in California with the De Anza Ride. Our area of specialization is the Santa Maria Style/Traditional Ranch BBQ and California Simpatico, which is a delightful blend of the Spanish and Hacienda cuisine of the great California Ranchos with a Southwestern influence. We offer much more than that, including a unique glimpse into the past where the Chuck Wagons and pioneers followed cow trails and trails West cooking on the ground in iron pots called Dutch Ovens. 

We specialize in creating customized menus for your special occasion, offering a range of options to choose from that will make your event unforgettable. Whether you're a cowboy or not, we cater to all. We take pride in creating the perfect menu for your special day. Choose from our popular menus or allow them to inspire you to create a delicious and memorable event. We cater to the cowboy world and beyond!

For more information and availability call us at 888-386-2776 or complete our Contact Form.

—Billy and Sue 

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  • Davis Entertainment

  • Cowboy Artists of America, Wagon Hound Ranch in Wyoming

  • Stewart Whitman Fundraiser at his home, Santa Barbara, CA

  • President Ronald Reagan, Billy often cooked him his favorite breakfast at his Tiptop Ranch in Santa Barbara

  • Elisabeth Taylor’s wedding at Michael Jackson’s Ranch, Los Olivos, CA

  • Many other events at Michael Jackson’s Ranch

  • Jim Beluchi’s 50th birthday, Napa, CA

  • Brook Sheilds and Andrew Agassi wedding, Carmel, CA


  • Buck Brannaman Pro-Am Vaquero Roping, Santa Ynez, CA

  • California Bountiful Fundraiser at the Hearst Dairy Barn, San Simeon, CA

  • USS Ronald Reagan while in port in Santa Barbara, CA. Santa Barbara dignitaries were their hosts.

  • La Preamavera, Santa Barbara, CA

  • The farewell dinner on Santa Rosa Island for Vickers and Veil Land and Cattle Co., Ventura, CA

  • Rancheros Visitadores, Santa Ynez, CA

  • Saddle and Sirloin, Los Angeles, CA

  • Western Livestock Journal executives while on tour in California, Jack Ranch in Parkfield, CA and Hearst Ranch in San Simeon, CA

  • Breeders Invitational Cutting Horse Classic for 2,000 people, Reno, NV

  • RFD TV Executive tent at the Rose Bowl, Pasadena, CA

  • Rose Bowl VIP village, for 2,000, Pasadena, CA

  • Sonoma Valley Vintners Harvest Dinner for 600, Sonoma, CA

  • National Geographic executives at Zaca Creek Ranch, Buellton, CA. Nicholas Cage was among the distinguish guests.

  • Wounded Warriors, Zaca Creek Ranch, Buellton, CA

  • Car commercials staff, Santa Ynez, CA

  • Numerous private parties, Long Island, NY


  • Co-owner, Billy Ruiz, was hired to go to Japan and help open a steak house and show them how to BBQ.

Multiple tables set up for outdoor wedding reception overlooking a lake.


For years, Cowboy Flavor has been a trusted choice for couples on their special day, offering BBQ-style catering and gourmet cuisine that are both delicious and diverse.

Closeup view of wine and water glasses with succulent center piece.

Wine Country Events

With years of experience catering for wineries, we have honed our skills in providing exceptional food and service to make your event truly memorable.

Large group of people sitting around tables at outdoor event in front of barn with musicians.

Special Occasions

We understand how important it is to create lasting memories on your special day. That's why we're committed to delivering exceptional catering services that will satisfy and delight your guests.

Outdoor Corporate event with crowd on Santa Rosa Island.

Corporate & Large Events

If you are planning to entertain your executives, employees or potential clients, we would be happy to assist you in making your event a success.

Let Cowboy Flavor take care of the catering while you enjoy a worry-free event.

We would love to help you create the perfect menu for your special day. For more information and availability call Cowboy Flavor at 888-386-2776 or complete our Contact Form.

Get in Touch